戛纳狮 - 移动类 - 银奖
劳氏是全球第二大家居用品零售商。他们不断推出新方法，鼓励千禧一代自己动手。如何制作视频是学习制作东西的好方法。但是有些人很难跟上，有些人行动太慢。所以我们决定重新发明教学视频的格式。
MADE IN A MINUTE
LOWE'S | BBDO NEW YORK | 2017Mobile - D01 Corporate / Commercial
Execution
Everything in our 360º sphere has a purpose so that nothing is superfluous.- We broke the projects down into 8 steps so there’d only be 2 in frame at a time.- We replicated the actor 8 times, because each project requires a one person build.- The actors wore numbered shirts to indicate the sequence of steps.- We looped the actions to eliminate time limits and help people learn.- The hand-cut signs add extra project information and enhance the set design.- The color palette and set design suit the styling of the projects being demonstrated.- The clock on the floor with a wrench for a second-hand guides the direction.- The second hand takes one minute to turn once but you can watch it indefinitely.- The music is entertaining, motivates the user and enhances the experience.- The bird and plane add fill the vertical space and add intrigue for repeat views.
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